CIMARA Core
The operator who rings the whole day at the counter: tickets, rentals, food, and the gift shop. Includes counter and mobile selling, rentals, and reservations.
CIMARA™ · Travel & Tourism Retail
Excellence in travel and tourism retail software.
The ticket gets them in. The day is what they buy.
One checkout for the whole day: tickets, rentals, food and the gift shop.
From the dock to the gift shop.
What you need
Compare products
CIMARA runs the sale wherever your visitors stop, in one system for retail, tickets, rentals and bookings. Built for airport shops, FBOs, islands, parks, marinas, and destination gift shops. Why the name CIMARA.
CIMARA POS
Staff who sell where the guest is, including mobile, on most Android and Windows phones, tablets, and counters. Included with CIMARA Core. Apple support is coming soon.
Running NCR Counterpoint? CIMARA Mobile POS for Counterpoint works with your system today.
CIMARA SCO
The gift-shop and snack-bar rush. Guests scan and pay at a lane or kiosk. Live on Android and Windows hardware. CIMARA SCO is not offered on Apple.
Running NCR Counterpoint? CIMARA SCO for Counterpoint works with your system today.
CIMARA Ask AI
The manager who wants a plain-English answer from their own sales, with the chart. CIMARA Ask AI is live. Core AI integration is coming soon.
Running NCR Counterpoint? CIMARA Ask AI for Counterpoint works with your system today.
Website Commerce
The operator who already has a website. The Website Commerce component is an embeddable online booking component in active deployment with early customers. Walk-up reservations stay at the counter.
Digital waivers and rental contracts are available now.
A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.
Online timed tickets, gate scanning, lift entry checks, season passes, multi-member memberships, Core AI integration, and online ordering are coming soon.
Sell where the guest is.
Why CIMARA
Most retail systems assume a building with a counter and a line that comes to you. Destination venues don't work that way. The sale happens where the experience starts, and that is often outside, on a cellular signal, with a guest who would rather be on the water. We built CIMARA to sell that day completely and quickly, without turning a great morning into a wait.
Retail on this visit
Add-on retail on the same checkout
CIMARA Core drives add-on sales through the gift shop and the food line. A promotion can hold a ticket, a rental, or a booking together with those items at one package price. The counter rings that package on the same checkout.
A water park day pass with a towel and a combo meal. A theme park ticket with a souvenir. A golf car rental with sunscreen and a hat. A tasting with a bottle to take home. A tour with a souvenir photo. An arena ticket with a jersey or a concession voucher. A marina slip with bait, ice, and snacks.
AI-assisted retail merchandising, at the counter and on mobile
Gift shop, apparel, sundries, and souvenirs ring on this ticket. CIMARA Ask AI answers plain-English questions about your sales, with charts, at the counter and on a phone or tablet on the floor, so staff can see what's selling by vendor and department and spot slow movers. Intelligent stock management already works with Counterpoint today. Core AI integration is coming soon, along with intelligent reorders, stock allocation and markdown planning.
Self-service kiosks
- CIMARA SCO (Self-Checkout/Kiosk) and Scan and Go shorten the line for people on the move.
- Guests ring their own purchase at the kiosk.
- The kiosk sits on the same checkout and the same system as the counter.
The counter and mobile
Take the sale to the customer
One checkout covers the counter and mobile. It runs on most Android and Windows devices, on or off property, and is included with CIMARA Core.
CIMARA Ask AI
Ask your sales data anything, right from your phone.
CIMARA Ask AI is live. Ask a question from your phone, in plain words, and get the answer from your own sales, with the chart.
- What are my sales by store so far today?
- What sold best this week?
Charts, tables, and live answers to the questions you used to wait until after the rush to ask. What rented? What sat? How did the dock do against the window? Is the license healthy? Ask answers from anywhere, and its AI smart merchandising points to what to stock, bundle, and move next. That is your edge, on a Tuesday in shoulder season or a holiday Saturday alike.
The manager decides and acts in CIMARA Core.
Retail AI consulting
Real-world retail AI consulting, grounded in live store data
CIMARA Ask AI is the pillar of a senior-led, high-touch engagement for specialty retailers and multi-location operators. Live sales, inventory and margin become plain-English answers, charts and merchandise recommendations.
CIMARA ticketing, bookings, Rentals, and waivers add retail and food service
The line forms at the water, the lift, and the trailhead. CIMARA puts checkout there, on the web, at the store, or out at a remote destination over cellular or Starlink. Handheld devices run full checkout wherever your guests are. Merchandise, food, rentals, and self-checkout run on one platform, beside the system you already use, so the experience never stalls at a counter.
Fast-service food and carts
- Snack bars, concession stands, food carts and kiosks, and grab-and-go ring on this ticket.
- Food and drinks ring on the same checkout as admission, rentals, and the gift shop.
- One tender at a park, an attraction, a marina, an event, or a water park.
CIMARA ticketing
- Sell timed-entry tickets for a departure, a show, a tour slot, or a session.
- Sell general admission for the gate, the exhibit, or the day on the grounds.
- Lift-ticket sales are CIMARA ticketing. Lift entry checks are coming soon.
Reservations and bookings
- Hold a named resource for a date and a window: a kayak, a cart, a site, or a tour.
- Online booking via the embeddable Website Commerce component is in active deployment with early customers. Walk-up reservations continue to be made at the counter.
- Walk-up rentals and advance bookings share one occupancy view.
Digital waivers
- Guests sign a detailed waiver for a jet ski, kayak, ATV, e-bike, ski, or snowboard.
- Digital waivers and rental contracts are available for new clients. Guests can sign on a phone or at the counter.
- The signed record stays on that same checkout.
Rentals
- Rent it by the hour or by the season.
- Golf cars, campsites, boat slips, storage units, lockers, hangars, and gear such as kayaks and bikes.
- Short rentals check out at the counter. Long rentals bill monthly or on your schedule.
One guest. One card. The whole day.
Shop the gift shop, grab lunch, and take the tour on the same card, with the same loyalty points and the same member discounts everywhere they go.
Remote selling
Sell anywhere
The card sale starts at the trailhead, the dock, and the fly-in lodge, on the same checkout as the trip and the waiver.
Sell from a phone or tablet · Who We Serve · Rentals · Destination retail
Handheld checkout, included with CIMARA Core, sells on Android phones and tablets anywhere on or off property. The Android app comes set up on the devices we supply.
How remote selling works
Alaskan and remote tour operators, and the counters at state and federal parks, trailheads, campgrounds, and backcountry outfitters, often rely on cash because connectivity is limited.
Imagine flying in on a salmon fishing tour and you need supplies — we have you covered. The fly-in lodge or camp store sells tackle, flies, bait, rain gear, sunscreen, bug spray, snacks, and gear rentals by card on CIMARA. That lane runs over satellite internet such as Starlink, in the same system as the operator's main store, on the same checkout as the guest's trip and waiver.
A mobile lane takes the card. Inventory and reporting stay in that same system, instead of a cash box and a notebook.
Sell where the guest is: the trailhead, the dock, the visitor center, the tour departure point.
On a risk activity — rafting, kayaking, a glacier or backcountry tour, an ATV, or a snowmobile — the guest signs a detailed digital waiver at the departure point. The signature is attached to the ticket or the sale, instead of a paper clipboard.
One guest record
Membership and loyalty
One system manages every transaction — retail, food, tickets, rentals, and loyalty — on one guest record. A single system is the point.
Loyalty and member discounts are available today. Season passes are coming soon.
A comprehensive membership system is coming soon. Membership discounts by member are honored today at sales points.
One checkout for the whole visit.
CIMARA Core
The counter for gift-shop merchandise, sundries, food, and rentals on one checkout.
CIMARA SCO (Self-Checkout/Kiosk)
The add-on lane for the gift-shop and snack-bar rush, licensed per device.
CIMARA Ask AI
The manager decides.
From the Smokies to the islands. From the park gate to the zip line.
Family entertainment is the trip. Who We Serve · Destination retail
Where the day starts
Family entertainment is not one building. It is the trip. CIMARA is the platform for venues that sell the experience: rentals, self-checkout, inventory, and an Ask dashboard that answers the questions you used to save for the office.
Family entertainment is a spectrum, not a store type.
Parks, zoos, museums, campgrounds, and tours · Rentals
The venues on this platform
CIMARA is for venue operators at parks, zoos, museums, galleries, exhibits, campgrounds, golf, and tours, plus river rafting outfitters and Departments of Natural and Cultural Resources (state-operated museums, aquariums, and zoos), and destination retail.
We built the system we wished we had.
Frontier Retail, Inc. is headquartered in the Charleston, South Carolina area.
We live and work in coastal Carolina and serve tourism-based businesses along the Southeast coast, including hurricane IT disaster recovery.
Partners & Investors
Partnerships and investor inquiries
We partner with experienced retail dealers, implementation specialists, and strategic partners and investors to expand modern retail and attraction commerce across North America.
Frontier Retail, Inc. is actively developing partnerships and welcomes partner and investor inquiries. We are interested in implementation and service partners, technology integrations, and strategic investors.
Reach the sales desk at sales@frontierretailinc.com or (843) 277-8555.
Your guests already know what day they came for.
Let's make sure you can sell it wherever it starts.
CIMARA connects to the systems you already run, with integrations like NCR Counterpoint, and works with your existing products and customers, so you can start today and move at your own pace.